Ne-Yo, Chris Brown, Julianne Hough remixing tunes
NEW YORK -- Wrigley's is turning to contemporary artists Ne-Yo, Chris Brown and Julianne Hough to remix its signature chewing gum jingles. Chris Brown will sing about Doublemint, Ne-Yo will update Big Red, and Julianne Hough is paired with Juicy Fruit.
Wrigley's will host a concert in New York on Tuesday to unveil the jingles. Radio station Hot 97 is expected to give away tickets for the shew as region of the promotion. An advertising run from New York's Translation Advertising, part of the IPG network, will launch shortly thereafter.
Hints that Brown would be partnering with Wrigley's were dropped earlier this year in his video "Forever" from his rerelease, "Exclusive (The Forever Edition)." In the beginning of the video he eats a piece of gum and in the chorus sings the line "double your pleasure, duple your fun," the longtime tag line for Doublemint.
Meanwhile, McDonald's lately named the winner of a contest to remix one of its jingles from the 1970s, "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun."
Jason Harper from Boynton Beach, Fla., beat out more than 1,000 other contestants with his version. "For a long time citizenry went off from jingles. I think the pendulum is swing back and will settle somewhere in the midriff," McDonald's foreman creative ship's officer Marlena Peleo-Lazar said. "There might be a new expression of the jingle -- it just won't be like we remember it."
McDonald's has brought back the "deuce all-beef patties" jingle twice before, once in 1996 and once again in 2003. But this time it is being used a lot more extensively. And the company hasn't ruled out resurrecting other jingles. "You never know; it depends on the project," Peleo-Lazar says.
On CBS, jingles are being given their possess network TV forum. Gene Simmons is already lined up as one of the judges for the "Apprentice"-style show "Jingles," from "Survivor" manufacturer Mark Burnett. On the show, which does non have still have an airdate, contestants will contend for a $100,000 grand pillage by writing jingles for real products. Kimberly Caldwell, a finalist on the second season of "American Idol," is slated to host.
